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Corcoran's Innovative Marketing and Brand Stregnth
Corcoran and 1stdibs have partnered on the first ever design issue of The Luxury Collection. This special issue features seven of today’s top interior designers who share their personal property picks in an 8-page 1stdibs foldout section within our newly designed 48-page brochure. These talented designers invite readers to enter some of New York’s most incredible homes and see them through their eyes.
For the 1st time ever we have brought The Luxury Collection campaign to life through video online through a targeted interactive campaign featured on our social media channels (Facebook, Twitter, YouTube, Pinterest and Google+) and our iPhone and Android apps.
An exclusive takeover of the homepage of corcoran.com directs viewers to a dedicated web page, corcoran.com/luxurycollection2012 featuring exclusive videos, designer profiles and more.
On Stands Now!
Check out New York Magazine’s Design Hunting Guide featuring a 2-page promotional spread announcing The Collection.
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